Charm builds and runs outbound for
+ others
+ others
Every class action settlement publishes two things: a class definition that states exactly which companies are eligible, and a bar date after which the money is gone forever. No other outbound motion in B2B gets its target list and its deadline handed to it by a judge. The gap is that most eligible companies never find out they were in the class — and that gap does not close by waiting for them to search for you. This proposal is about reaching the class before the window shuts.
+ others
We have not met yet. Everything below is drawn only from macmoor.com, your published Current Cases page, and public settlement dockets — no assumptions about your contingency rates, your client roster, or your recovery ratios. Where we would normally cite your numbers, we have left the question open and put it in section 10. Correct us freely on the call; that is what the call is for.
"Entities that purchased or leased a Toyota IC forklift built between 2007 and 2021." "Businesses that accepted Visa Debit between January 2007 and December 2023." That is not a persona guess — it is a court-approved definition of exactly who qualifies, with the industry, the date range and the transaction type already specified. Most outbound spends its first month arguing about who to target. Yours is written down.
Almost every cold email in America fakes a deadline. Yours is a court order. September 22 for Toyota. November 9 for the generic pharmaceutical fund. After that date the claim is worth exactly zero, permanently. That is the rarest thing in outbound: a true, verifiable, externally imposed reason to reply this week.
You charge nothing up front and get paid from a recovery that would otherwise not have existed. There is no budget cycle, no procurement, no line item to defend. For a CFO the decision is not "should we buy this" — it is "should we leave our own money in a fund." That is a materially easier email to write than almost anything else we run.
The strongest cold emails tell someone something true about their own business that they did not know. "Your company is inside the class in a $299.5M settlement and the window closes in eight weeks" is that email, and it is verifiable by the recipient in about ninety seconds on the official settlement site.
You publish 200+ active class actions and $10B+ in settlements tracked. A company that qualified for the forklift fund is very likely inside the Visa Debit class too, and the payment-card class, and whatever settles next quarter. The first recovery is the acquisition cost; every subsequent case is margin on an account you already own.
This is the single biggest execution risk in the engagement, and we would rather name it on page one than discover it in month two. Your true statement is phonetically identical to a decade of settlement-recovery spam and claim-aggregator noise. The copy has to defeat that prior in the first line — which means naming the case, the court, the fund size and the official administrator URL up front, and never using the phrase above. We have a specific construction for this; see section 03.
$1.2B+ recovered, 25+ years, 30+ years of combined management experience — all on the site, none attributable. Confidential institutional relationships are a legitimate reason for that, but cold outbound converts on specificity. Before launch we need one or two engagements you are permitted to describe, even anonymized by shape ("a Midwest 3PL, 140 units, recovered in eleven months").
Claims filing sells to a healthy CFO who is leaving money on the table. Claims purchasing sells to a distressed operator, a trustee or a restructuring advisor who needs cash this quarter. Same dataset, opposite emotional register. Running both at full volume from day one splits the test budget and teaches us nothing. We recommend leading with filing — see section 04.
info@macmoor.com and 1‑844‑MACMOOR is the entire intake path today. There is no calendar link, no routing, and no way to tell which case a reply came in for — which matters enormously when four campaigns run at once against four different bar dates. Before campaigns launch we need a calendar, a reply destination, and case-level tagging.
Third-party claim filing and claim purchasing touch on solicitation rules, unauthorized-practice-of-law lines that vary by state, and administrator-specific rules about who may file on a class member's behalf. Some settlements restrict or scrutinize third-party filers directly. Our copy stays inside whatever your position is — but we need that position in writing before the first send, not after.
Every settlement you track arrives as a paragraph of legal language describing a group of companies. That paragraph contains a product, a date range, a transaction type and a geography — which is to say, it contains a firmographic filter set that has already been argued over by lawyers and signed off by a judge.
Our job is the translation. "Purchased or leased a Toyota IC forklift, 2007–2021" becomes a list of warehouses, third-party logistics operators, food distributors, manufacturers and agricultural operations of a size that runs internal-combustion fleets. Then that list becomes the named human who signs off on recovering the money — the CFO, the Controller, the VP of Finance, the General Counsel.
Then the bar date turns it into a schedule. Every campaign is timed backwards from the court's deadline, not forwards from the day we happen to launch.
Product, date range, transaction type, geography. Pulled from the settlement notice and the administrator's official site, not from a summary.
NAICS and SIC codes, revenue bands, facility types, equipment and fleet signals, merchant-category data. Who plausibly sits inside that paragraph.
Entity resolution to the finance decision-maker with authority to authorize a recovery engagement, then verified direct contact details.
T‑90 opens the case, T‑45 escalates, T‑14 is the last honest call. The court sets the calendar; we send against it.
For each active case we build a dedicated dataset: the company universe implied by the class definition, resolved to the operating entity, then resolved again to the person with signing authority — CFO, Controller, VP Finance, GC. Enriched with the attributes that let copy be specific: fleet size, facility count, merchant volume band, years in operation inside the class window.
This is the same build as the Hello Hero engagement, where we mapped every administrator in every US public school district from public records and resolved them to verified direct contacts. Different records, identical problem: a universe that exists only on paper, with the actual humans buried behind institutional entities.
Most outbound cadences are arbitrary. Yours are not. Each case gets a schedule anchored to its court-ordered deadline: an opener at roughly T‑90 introducing the case and the eligibility test, a second angle at T‑45 once the fund is closer to distribution, and a final honest notice at T‑14. After the bar date the campaign switches off automatically and the list moves to the next case.
We also monitor pending settlements — cases at preliminary approval where the class definition is public but claims are not yet open. Building those lists during the pending window means you are in the inbox the week claims open rather than three months later, which is the entire game.
Every campaign is a three-email sequence: an opener that names the case, the court, the fund size and the official administrator URL in the first three lines; a threaded follow-up; and a third email on a different angle. One consistent ask. No "you may be entitled to compensation," no manufactured urgency, no breakup emails.
The credibility architecture is the product here. A recipient who can verify the case on a .gov or official administrator domain inside ninety seconds converts at a completely different rate than one being asked to trust a stranger. Email opens the door; LinkedIn confirms Macmoor is a real firm with real people; the phone closes. Charm has built and staffed dialing teams for exactly this pattern.
These are the six cases published on macmoor.com/current-cases as of July 2026, re-sorted by the only two columns that matter to outbound: who is eligible, and how long is left.
We want to be straight with you about the calendar rather than sell you a timeline that does not fit it. A standard Charm ramp is four weeks — domains ordered and warmed, dataset built, copy written and QA'd, soft launch, then scale. Started today, that leaves roughly four weeks of live sending against Toyota before the window shuts on September 22.
That is genuinely enough to prove the motion on a dated, verifiable case — but it does not stretch. Every week of delay is a week of sending removed, and unlike almost every deadline in a sales proposal, this one is not ours and cannot be moved. If Toyota is not realistic by the time we speak, the generic pharmaceutical fund at 104 days becomes the lead and everything below still holds.
Below is real copy, not placeholder. Every campaign is a three-email sequence: E1 fresh, E2 threaded, E3 a fresh third angle. One CTA held consistent across all three. Values in {{braces}} populate per company from the dataset. Nothing ships until it is QA'd against the compliance position you give us.
The best first campaign you have, for four reasons. The class is physically targetable — companies that run internal-combustion forklift fleets are identifiable by industry code, facility type and equipment signals in a way that "businesses that accepted Visa Debit" is not. The bar date is near and hard, so the motion validates or fails inside eight weeks rather than eight months. The per-unit recovery is public and specific — between $1,000 and $2,500 per eligible forklift — which means a 60-unit distribution centre can be shown a real number in a first email instead of a vague promise. And it is fully verifiable by the recipient on the official settlement site, which is the single fastest way to defeat the scam prior.
The largest fund on your docket at $533M, with a defensible 104-day runway and a buyer who already thinks in claims and reimbursement. Hospital and health-system CFOs are unusually well-conditioned to the idea that money is recoverable from a payer or a manufacturer — the concept needs no explaining, only the specific case does.
Visa Debit and the EMV fraud-liability shift both point at the same buyer: a merchant who has been accepting cards for years and has never once been told that acceptance itself created a claim. The universe is enormous, which is the problem — this play is won with filters, not volume. We would run it against defined revenue and merchant-category bands rather than blasting it, and use it as the second offer to anyone already engaged from another case.
John Deere repair services is at proposed settlement. EMV is awaiting claim notice. In both, the class definition is already public but claims are not yet open — which means the list can be built, the contacts verified and the sequences written now, so the first email lands the week claims open rather than three months into the window. Nobody competes for attention during the pending period, and everybody competes for it after. This is the closest thing to a free position on the board that the model offers, and it is only available to someone with an engine already running.
Claims recovery is routinely referred rather than bought direct, and there is a specific set of professionals who encounter eligible companies constantly: bankruptcy trustees and restructuring advisors, outsourced CFO and controller firms, CPA and audit practices, and AP-recovery consultants. A separate, low-volume sequence to these firms — written as a partnership introduction with credibility and timing, not a pitch, and with no pain-poking — compounds differently from buyer outbound. One trustee relationship can feed deals for years, and trustees are the single best channel for the claims purchasing side of the business, since a distressed estate needs cash now and cannot wait years for a distribution. This runs alongside whichever buyer play we lead with, at a fraction of the volume.
Plus the person who runs them.
Every tool above is on our licences and managed by our team. At either plan, the stack alone costs more than you pay us.
Choose the lead case. Lock your position on third-party filing, solicitation and administrator rules in writing. Domains ordered, inboxes created, warming begins. Voice and proof interview with you the same day.
The lead case's class definition converted into a company universe, resolved to finance decision-makers, contacts verified. Docket watchers wired to administrator sites for bar dates and pending approvals. First test list delivered for your review.
Three-email sequences written, built against the anti-scam construction, and QA'd against your compliance position. Low-volume soft launch to validate deliverability and reply handling before scale.
Full volume on the lead case, second case queued and its list already built. Replies routed and tagged by case, calls landing on your calendar. Weekly strategy call begins and never stops.
Week 1 and week 2 are largely infrastructure — domain warming has a physical floor and cannot be rushed without wrecking deliverability. That is why the Toyota bar date on September 22 makes the kickoff date load-bearing in a way it usually is not. We would rather point that out now than discover it together in week three.
We would rather show you the mechanics that transfer than pretend we have run your exact vertical. These are the four problems your engagement is made of.
Needed direct contact with decision-makers across thousands of US school districts — a universe that exists only in public records, with the actual humans buried behind institutional entities.
Mapped every administrator in every US public school district from public data, resolved them to verified direct contacts, and ran parallel campaigns off that dataset. This is the identical build to turning a class definition into a list of eligible companies and then into the CFO who authorizes the filing.
Saturated mid-market space, sales team stretched thin, needed targeting that cut through noise rather than more volume.
Intent-based outbound triggered on firms hiring specific roles and engaging with specific content, multi-touch across email and LinkedIn. Direct analog to your motion: your buyer is the same CFO, Controller and finance-operations persona, and the trigger discipline is the same — reach them inside the window, not after it.
Owner-operators who do not answer generic email and are not sitting at a desk. Long, relationship-driven sales cycles in a category that traditionally closes in person.
Job-posting and review-data signals identified operators at the moment of expansion, with sends timed to the hours those owners are actually reachable. Warehouse and distribution finance leads behave the same way — and with a bar date on the calendar, timing matters more here than in any campaign we run.
Strong brand awareness but no systematic outbound, and no clarity on which of many possible angles would actually produce pipeline.
40+ campaign types A/B tested weekly across email, LinkedIn and inbound-led targeting, doubling down only on what closed. With 200+ active class actions on your docket, this is exactly how we decide which cases are worth building a dataset for — with data instead of opinion.
A local ISP competing against incumbents where email and LinkedIn alone would not move the buyer. Charm built and staffed the dialing teams, then layered email and LinkedIn around the call cadence on the same prospect. Claims recovery buys the same way — a CFO deciding whether to trust an unfamiliar firm with a recovery engagement will take a call long before they reply to a third email, and the call is where the scam prior finally dies. If the sequence needs a dialing layer, we have built one before rather than outsourcing it.
Note: verified metrics for this engagement are being confirmed before publication, so we are showing it qualitatively rather than quoting numbers we have not double-checked.
One case, run properly, until it is proven.
Everything in Starter, plus the room to run cases in parallel.
We are deliberately not putting your contingency rate in this box, because you have not given it to us. But the public numbers do most of the work: the Toyota fund pays $1,000 to $2,500 per eligible forklift. A single 100-unit distribution operation is therefore a $100,000 to $250,000 gross recovery — one client, one case, out of a class containing thousands of eligible fleets. Apply whatever your contingency percentage is to that number and the arithmetic against a $3,000 or $5,000 monthly fee resolves itself quickly. On the call, give us your rate and your close rate off a qualified conversation, and we will do this in front of you rather than in a slide.
Month 1 is almost entirely setup: domains, warming, the class translation and dataset build, compliance review and copy QA. Real outbound runs months 2 through 4. If we have not generated ROI by the end of month 4, we run month 5 completely free.
Claim your guarantee →These are the open questions this proposal could not answer from the outside. None of them are hard — they are just yours to answer, and we would rather ask than assume.
Some administrators restrict or scrutinize filings made on a class member's behalf, and the unauthorized-practice line varies by state. We need your compliance boundary in writing before the first send. This is the one item that can genuinely block a launch.
We recommend Toyota on targetability and clock. But if your economics are far better on the pharmaceutical fund, or if you already have forklift coverage from another channel, say so and we lead somewhere else.
A single rate makes copy simple. A sliding scale by recovery size makes it more persuasive but needs to be stated correctly. Either is fine — we just cannot guess.
"$1.2B+ recovered" and "25+ years" are on the site with nothing attached. What is the real story, and which engagements are you permitted to describe — even anonymized by shape? Specificity is what defeats the scam prior.
If this works, volume arrives. We need to know how many concurrent engagements your team can actually process so we throttle sending to your delivery capacity rather than flooding you and burning goodwill.
Today the funnel is info@macmoor.com and one 800 number. We need a calendar, a reply destination, and to know who is showing up to the meetings we book — across two offices.
Answer the six questions above, choose the lead case, and lock the compliance position. We interview you for voice and proof the same day.
Domains on order, inboxes warming, and the lead case's class definition turned into a dataset of eligible companies resolved to real finance executives. You review the first test list before anything sends.
Soft launch inside 2 to 3 weeks of kickoff, full volume shortly after. Calls on your calendar tagged by case, weekly strategy call from day one.
Pick a kickoff date. Domains go on order the next business day, the class dataset lands in week two, and the first campaign is live inside a month — against whichever bar date you tell us is worth the most.
Pick your kickoff date →